Serums, creams, facial masks, facial tools, and med spa treatments focus on improving skin conditions. Healthy, unblemished skin is alluring — but it is not the only method for maintaining our appearance. Facial bone loss is scientifically documented and significantly impacts how we look. The beauty industry does not focus on facial bone loss, despite the fact that it is associated with facial volume loss, skin sagging, wrinkles, and folds. Facial fillers may be used to address volume loss; however, as bones shrink and thin, the continual use of fillers may not be sustainable. Our facial bones provide the foundational architecture for our aesthetic appearance.